A User-Friendly Website Design
I’m not a website design specialist. I’m just a user and me and my family are owners of econi.org. We review fashion and accessories websites and report on their layout and how easy or difficult they are to navigate through.
Over the past few years we saw a clear trend. While not too long ago, webmasters utilized a lot of pop-ups and flash, nowadays’ credo is to keep things as simple as possible. They recognized that, as a general rule, a user doesn’t like any surprises. So in other words, if you are browsing through a website and click on a link where it says “Additional Information about this home theater system” and then a new window pops up where you are being asked to sign up for a 2-week cruise in the Caribbean, chances are you will close everything and never come back.
Even the larger sites, such as the Tory Burch Sale Outlet for instance, moved away from anything that could potentially perceived as a distraction or annoyance. Instead, now you get a menu bar with a handful of choices and plenty of user-friendly content. And studies have proven that this new trend directly correlates with an increase in sales, because visitors feel it’s a trustworthy and valuable website.